Pivoting Our Launches in a Time of Uncertainty

Our world is upside down. We’re navigating social distancing, doing our best to stay healthy, home-schooling, combating worry and uncertainty as to when life will be normal again. And as tough as it is to have to think about work in this time, I know so many people are having to re-evaluate business plans. I’ve […]

The 2020 Book Marketing Trend That’s Everything We Need Right Now

When I started marketing books about 17 years ago, the landscape looked a lot different. At that time, media alone was enough to propel a book to the New York Times Bestsellers list. Get a few great shows—you were golden! Today, marketing a book is a whole different ballgame. The truth is that book deals […]

Can You Feel The Energy?

Everything carries energy—we know this. I often speak about energy on a spiritual level, which admittedly makes my husband look at me sideways—but I believe in the transfer of energy (via contact, exchanging money, partnership, etc) and I also believe that we show up to everything we do with a specific energy. This was reflected […]

Shifting Into 2020 – Community

If you’ve been on social media at all in the last couple of weeks you probably saw different people assigning their “word” for 2020. I scrolled right past most of them—it felt a little gimmicky. But, yesterday I was writing an article for Thrive (I’ll send a link when it’s up) about publishing and book […]

Lessons From a Grilled Cheese Necklace

I bet you’re confused. I don’t blame you. A grilled cheese necklace? Is there such a thing and why am I writing about it?! It’s a thing. A few years back, I was browsing Etsy for some earrings for a friend’s birthday when in my feed, appeared a necklace with the charm of a grilled […]

Tips for Writer’s Block & Creating a Competitive Book Topic

“Where do I start?”   I actually love this question when people ask—because my first answer is “right where you are”.  I want you to stop putting so much pressure on yourself. Now is as good a time as any! Cultivating a book concept can take 5 minutes, 5 months or 5 years—but when you’re […]

What to do in the Lulls of Life

Summertime just brings around a universal exhale, doesn’t it? Warmer weather, holidays, long weekends, and outdoor fun.  I’ve been tapping into the Summer vibe in my business too (though with some resistance…more on that below)– and it’s brought around some interesting revelations I want to share. My guess is, these will make sense for you […]

Crafting Your Book Idea? Test Your Ideas in Real-Time!

There’s a lot that goes into deciding what to write a book about. There’s the focus, the take-aways or tips, the tone, our story, etc. In fact, many people come to me with a book idea that is actually 5 separate book ideas! If you have several ideas and aren’t quite sure where to start—or, […]

4 Surefire Ways to Promote and Sell Your Products with Ease

When people think about promoting and selling their products and services—many wince in resistance. I come across this quite a bit when I work with clients to create their marketing strategy for book and product launches.  The thing is—“selling’ has evolved. Many people are triggered thinking that selling means a hard-sell—an aggressive pushing. Well friends, […]

My New Favorite Four-Letter Word: HELP

I have a disease. It’s called Conscious Overload disease. I think I can do it all! And not only that, I think I can do it all by myself!  I roll around in the glory of the struggle—because busy and worn down = important, & successful, RIGHT?! Wrong.   We live in a busy culture—we […]