The Book Proposal Blueprint

A 10-Week Group Program to Craft Your Proposal
& Get Publisher-Ready


Do you have a book you’re meant to write
but just don’t know how to get published?

Do you feel overwhelmed by the publishing process
and don’t know how to make your work stand out?

Are you lost on how to find an agent & sell yourself to publishers?

I hear you + I can help.

Book Proposals are a lot of things–they’re business plans, they’re resumes, they’re writing samples–every word of the proposal carries weight.  I know you want it to be just right so you can attract the most aligned partners in agents and publishers.

Creating  a great book proposal is more than following a template–it takes discussion, nurturing, guidance and expertise personal to what you dream of creating.

Here’s the thing–working in collaboration on your book proposals also means it will get done right–faster. Not to mention that working as a team allows the best ideas to surface.

And what I know to be true for 99% of my clients is that they have day jobs, parenting life and responsibilities that have been pushing their book proposal creation to the back burner FOR YEARS.


I don’t want that for you. I want you to take action!

Next Session Early 2021

Imagine if you could

  • Have absolute clarity on your book’s concept, mission and marketability
  • Confidently create a book proposal that was guided by an industry veteran
  • Build a thriving and engaged platform that will grow your business by leaps and bounds
  • Align your book proposal and platform to attract the right agents and publishers while also creating an impact
  • Get feedback throughout the process so you aren’t left spinning your wheels


If you’re ready to turn your dream of becoming an author into REALITY…

this 10-week premier program is for you.

I’ll guide you through exactly what creates a book proposal that sells.

Over this 10-week experience, you’ll create in real-time and receive ongoing feedback

Knowing the right path before you begin will save you months—even years—of spinning your wheels and shelling out wasted dollars.

A great book idea is only the beginning! You need a thriving platform to help you get published, and a raving audience to promote your book to when it’s ready. We’ll talk about that too.

This process doesn’t need to be isolating—it can be collaborative and fun!

Ready? Let’s Go!

Get On The Waitlist!

“Working with Richelle on my book proposal was a total game-changer. She helped me to feel so much more confident and informed about how the book selling process works, and gave me specific recommendations on what I should include in the proposal to really make it shine. In my meetings with publishers, many of them commented on how impressed they were with the exact parts of my proposal that Richelle suggested I include, and I ended up getting 6-figure offers for my book from multiple publishers! My dream of being an author is becoming a reality, and I can’t imagine going through this process without Richelle.”

-Jenny Sansouci, Publisher of, blogger and author of the upcoming book The Rebel’s Apothecary

Richelle’s years of experience allowed her to very quickly identify shifts and additions to my content, that I never would have thought of myself–which made it so much more impactful. If you are looking for a secret weapon for creating a book proposal that will WOW publishers-look no further- Richelle is it! I am so grateful!

—Terri Cole, psychotherapist, relationship expert and founder of Terri Cole’s Real Love Revolution™ & Terri Cole’s Boundary Bootcamp™.

Hi! I’m Richelle Fredson and I’ve been a leader in the publishing industry for over 17 years. From public relations + digital marketing launches, to acquisitions + book proposals, my many hats have given me a unique lens through which to coach you!

Formerly, I was the Director of Publicity and Book Marketing for Hay House, working with long-time clients such as: Louise L. Hay, Dr. Wayne Dyer, Dr. Christiane Northrup, Gabrielle Bernstein, Iyanla Vanzant, Kris Carr, Joy Bauer, Gregg Braden and many more.

Many of my Purposeful Platforms clients have gone on to secure top literary agents and 6-figure book deals with major publishers. Others have self or hybrid published by choice to huge success.

I know how to get you there.


Together, we’ll calm your greatest fears when it comes to getting published–because I know this process can be both exciting–and terrifying! I’ll give you the action steps you need to begin your journey right away.

Here's What You'll Get:

9 Group Coaching Sessions

We’ll gather each week to cover the nuts and bolts you need to get your book proposal underway and your platform buzzing. We’ll go section by section through the book proposal so you know exactly what to do. Each session will have space for Q&A so you can ask questions specific to your book. Zoom calls will be held Tuesdays from 4pm- 5:30pm EST. (With the exception of November 2nd and November 23rd)

5 One-on-One Coaching Calls

We’ll intimately discuss any challenges coming up in your writing or any feedback you’d like to receive. I also want to cheer you on!  I’ll be able to get hands-on in your document while we workshop together. (1 Kick-off call, 3 30-minute content review sessions, 1 Wrap call)

Private Facebook Group

You can share questions, challenges, ideas and WINS with the group—and stay connected! I’ll pop in to provide additional guidance and resources to support you.

Co-Writing Sessions

Sometimes half the battle is finding the time to write. I get it–life happens! We’ll have two 90-minute co-writing sessions where we’ll gather on Zoom, set our writing intentions and get to work. These are mostly silent sessions that allow you to co-work and make progress on your proposal independently.

Ready to Go?

Get On The Waitlist!

Next Group Begins Early 2021!


Please note: As part of my continued commitment to equity, inclusion and racial justice, at least 5% of your program fees will be donated to Black Lives Matter.


Richelle brings her vast experience and amazing insights to the process of project development.  She knows exactly what’s needed in a book proposal and publishing strategy, which makes her a valued partner in the process from start to finish.


-Wendy Sherman, Founder & President, Wendy Sherman Associates Literary Management

“Richelle is a joy to work with and her instincts are always spot-on. She is an awesome woman to know and her integrity inspires me in an industry where we often see a disconnect between actions and words ”

—Gregg Braden, Five-time New York Times bestselling author of The Divine Matrix and Resilience from the Heart